An Invitation to Join the 'Love this Place' Campaign
Are you a positive and optimistic Tasmanian – a local who can still see Tasmania through fresh eyes? Do you look at our State and lifestyle in the same way that new-comers do?
If you do really see Tasmania for the incredible environment it provides for us in which to live, work and play – and you understand the importance of reinforcing these attributes – this is your invitation to embrace the 'Love this Place’ campaign by becoming a Subscriber.
By becoming a Subscriber you purchase the right to use the ‘Tasmania, Love this Place’ trademark. By using the trademark you can clearly differentiate your business as proudly Tasmanian, align it with Tasmania's positive marketing image, and gain commercial advantage.
You can use the slogan in marketing materials, advertising, and on your premises. Once your organisation is registered you can also choose a word to replace ‘Place’ in the slogan to better reflect your organisation. Some examples currently in use by Tasmanian organisations include:
… It’s about believing in Tasmania and being passionate enough to perpetuate that pride.
To subscribe, click the link below, print off the form and post it to:
Cheryl Drury
Tasmanian Chamber of Commerce & Industry
GPO Box 793
Hobart Tas 7001
or fax it to: 03 6231 1766
Download the Subscription Application Form (62 KB PDF)
There are five levels for subscription to the Tasmania Love This Place campaign.
Exclusive Word
| $2500
| Tasmanian business organisation which must have the ability to use the chosen word on a state-wide basis.
|
Major Business
| $1750
| Tasmanian business, Government agencies or departments or organisations with over 75 employees.
|
Medium Business
| $750
| Tasmanian business or organisation with 6 – 75 employees.
|
Small Business
| $220
| Tasmanian business or organisation with up to 5 employees.
|
Charities and Small Community Organisations
| $110
| Charities and Small Community Organisations
|
* All prices include GST.
Ideas for using the "Tasmania... Love this Place" logo and your registered word
- On your stationery
- In your press advertisements
- Even tag your classified advertisements
- Tag you TV and Radio ads with "Tasmania... Love this Place"
- Include it on your banners/posters
- Have corflute signs made and show them at functions and displays
- Include the logo in your newsletter or magazine
- Print it on your With Compliments slips
- Include it on your business card or company brochures
- Display it on your shop window
- Use it on your envelopes
- Embroider it onto your uniform
- Order merchandise from Slick Promotions and sell/give away to customers
- Print the logo on T-Shirts alongside your own logo
- Include the phrase in correspondence and any other public relations exercises
- Ensure your spokespeople tie the phrase into their scripts
- Participate in the Tasmania Committee functions by having corporate tables
- Ensure your logo on the "Tasmania... Love this Place" website is hyperlinked to your own website. (major business supporters only)
- Use the logo in the conclusion of your submissions, proposals and tenders
- Featurethe logo on your invitations
- Put it on your product or packaging
For more information, or to subscribe, contact Cheryl Drury, TCCI
GPO Box 793
Hobart TAS 7001
Tel: 03 6236 3619
Fax: 03 6231 1766
lovethisplace@tcci.com.au
